Buddy UniCredit
Telling the story of an innovative banking product calls for an equally new language. For UniCredit we produced a series of video interviews set in their offices, to take users inside the reality of buddy: a digital branch, open 24/7, where on the other side there is always a real person.
La soluzione
The format
The buddy managers welcome the interviewer by figuratively opening the doors of their own home. The conversation always starts from the interviewees' personal interests and values — a trait that builds trust before even talking about products.
This is not a classic interview, but a spontaneous dialogue between two people. The same naturalness with which buddy supports its customers every day is reflected in the tone and pace of the filming.