BCC, local roots, global vision
For the network of Cooperative Credit Banks (BCC) we produced a series of six documentary videos that show how cooperative credit can be a concrete driver of sustainable development. Business stories, community stories, people's stories: filmed in the Castelli Romani, in Nettuno and in the Lazio hinterland, always with an eye on the local area.
The solution
The format
The businesses and people financed by the BCCs open the doors of their worlds: an organic winery on the slopes of Bellegra, an energy company bringing solar power to 200,000 families, a social cooperative that founded Italy's first social citadel, a hydroponic farming company that revolutionised the cultivation of basil.
Each episode alternates the institutional voice of the bank with the direct testimonies of the entrepreneurs, building a choral narrative that goes beyond financial communication: it is an act of love towards the local area.