IWBank is the bank of value specialists.
To capture the “value” inherent in the stories and the people that financial advisors deal with every day, you need a penetrating gaze, able to grasp the meaning and the attitudes of what is being assessed.
IW Bank. Meet my people
The value of relationships
Valuable relationships start from within the Bank: this is why the starting point of the format is the meeting between Massimo Giacomelli and 11 managers operating across the territory.
The dialogue
Video is the tool through which to show how the skills of IWBank's advisors can translate into action and, above all, how a simple dialogue can establish a relationship of trust geared towards creating value.
La soluzione
The format
The Managers welcome Massimo Giacomelli and figuratively open the "doors of their home" to him, showing themselves and their value.
The starting point for conversation is one of the Manager's personal interests: a trait to be valued within a relationship of trust.
This is not an interview, but a very spontaneous dialogue between the two people. The same spontaneity and naturalness we would witness if someone were to open the doors of their own home.